ABR Festival 28-30th June

POSTED: 22/05/2024

The Festival, according to ABR's founder and Publisher Alun Davies

How ABR Started

The ABR brand was launched as a magazine in 2009 for three reasons. First and foremost was my lifelong passion for motorcycles and travel coupled with a determination to have a job that involved both.

Secondly, in 2009 there was a huge, gaping hole in the UK motorcycle media for a magazine that focused on the booming adventure bike sector. And thirdly, I’d just had a serious motorcycle accident in Spain that put a stop to my other passion for climbing mountains.

The plus side of wiping out on that rocky trail in Andalucia was all the free time that comes with having a bust-up arm, foot and leg. And what better use of that recovery time than to plan, set up, and launch ABR magazine.

That was back in 2009, and since then when we combine the magazine, website and social media, ABR has grown to become the largest adventure bike community in the world. Not the outcome I expected as I lay prone and in agony on that Spanish mountain trail, but one I’ll happily accept.

The First ABR Festival

So, what’s the big idea with the ABR Festival? Well, it’s like this… We’d been hosting small ABR Festivals in random fields near Stratford upon Avon for many a year. At most, we’d have a hundred riders and on a few occasions we ended up cooking burgers for everyone who attended when the catering van decided he had somewhere better to be.

Those early festivals were great times and essentially just a bunch of like-minded bikers and friends getting together for a weekend of riding, kicking tyres, and having a good time. It didn’t matter what bike you had, no one cared if you were a novice or expert or if your adventures had been in the UK or on the Mongolian Steppe. The only requirement was that you enjoyed the weekend.

ABR Festival Started To Grow

Over time, the ABR Festival grew organically to the point where we had 500 people turning up. In festival terms, 500 is the magic number as, once you go above that, it gets serious and all manner of local authority rules, regulations, and laws apply.

In other words, that’s desks full of paperwork, legal meetings, council committees, and… I’m sure you get the message. To highlight and put a fine point on the level of change, just the security bill for the 2022 Festival was £70,000. But you know what, I still can’t think of anything else I’d rather do.

Anyway, if we were to go big then I was determined to carry on with the ‘bunch of mates in a field’ spirit but also to host a festival which would celebrate the passion for motorcycles that binds us together and also pay respect to you, the rider.

Three Pillars of the Festival

With that in mind, I decided that the founding three pillars of the ABR Festival would be: Venue, Toilets, Value. I’ll explain…

I was determined to find us a magnificent venue that we could all be proud of calling home. Ragley Hall does not come cheap, but in my opinion, there is no finer place to host a festival in the UK. It is a grand setting that pays respect to motorcycles, the industry, and rider.

I don’t know about you, but my overriding memory of younger days attending festivals was the dread involved when visiting the toilets. With that in mind, I was determined that we would always have ‘posh’ toilets, plenty of them, and that they would be regularly cleaned. And that’s what we do.

Thirdly, what really annoys me when I attend a festival, is when you can’t get a pint for a decent price. I understand there are big costs involved in running a festival, but don’t take the piss. And so, pillar number three is that we will always have reasonably priced pints of beer.

To sum up; a magnificent venue, posh, clean toilets, and you can get a pint for £3.50. That’s my idea of respect to you.




The ABR Festival is a mass collection of everything you could want, with a large selection of Helmets and Clothing from leading brands in the adventure and touring markets, brands like RST, Alpinestars and Dainese which we stock and work with at 5-WAYS Motorcycles to bring the best options to the customers, along with Helmet Brands such as Arai and SHOEI, with Arai Helmet having demo helmets at the ABR, giving you the chance to test ride the latest Arai Helmet the Tour-X5.

Visit the ABR Festival website here, so you can see all that the festival has to offer, including ticket prices and options for your visit.

© Copyright 2024 5-WAYS Motorcycle Centre. All rights reserved

Fiveways Motorcycle Centre Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Fiveways Motorcycle Centre Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

Powered by DealerWEBS DealerWEBS™