La dolce vita! The iconic Vespa is a true Italian design classic. First produced in 1946, Vespa models have provided affordable but stylish commuting solutions for the masses. By 1970 nearly 10 millions units had sold worldwide and as a result of the mod culture the UK is still Vespa's second largest market. The Vespa had become a star in its own right featuring in numerous Hollywood movies. The current range of Primavera, PX, GTS, and Supersport models reflect the original design heritage and give you the chance to commute with real Italian style - Better get a Vespa!